![]() ![]() The whiskey is aged for two years in oak barrels before being blended with natural banana flavor. Howler Head is available in the U.S., Canada and recently expanded to the United Kingdom. “In addition to being an exceptionally high-quality liquid, Howler Head has established a clearly unique brand personality and, through its deep relationship with UFC, has a huge on-tap worldwide fanbase ready to enjoy this fantastic bourbon.” “With bourbon whiskey serving as one of our global priority brand pillars, Howler Head is an ideal fit for our portfolio,” Bob Kunze-Concewitz, CEO of Campari Group, said, according to FoodBev. Howler Head is the official flavored whiskey partner of the UFC. Howler Head is best known for its connection to UFC President Dana White, who is a partner of the brand - but does not own it, despite popular belief. The group will have the option to buy 100% of the brand – subject to future results – beginning 2025.Īccording to FoodBev, the deal gives Campari “a route to total ownership and exclusive distribution rights” of the brand. Global spirits company Campari on Wednesday announced that it has agreed to purchase a 15% stake in the banana-flavored Howler Head Kentucky bourbon whiskey brand, which is owned by Catalyst Spirits.Ĭampari has agreed to pay $15 million in cash for a 15% interest in the brand. Campari has agreed to acquire 15% of Howler Head banana-flavored bourbon.
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